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How To Find Deep Discount Pro Online Marketing Tools |
You can’t row a boat
without an oar or
build a house
without a hammer.
And, you can’t build
an online business
without essential
Internet marketing
tools. Sadly,
thousands try
(unsuccessfully)
everyday.
Those who do use
online tools are
generally paying far
too much for them
because they haven’t
yet looked into the
alternative. I’ll
tell you about that
in a minute, but
first...
What’s the most
important online
tool we need? A
website, of course.
No brainer. How else
would potential
online customers
find out if we have
what they need?
Next, we should at
least have an
autoresponder to
help automate our
marketing efforts
and an ad tracker to
keep track of which
ads are pulling and
which are a waste of
time. These two are
a “must have”.
Hold up a minute...
Before we go any
further, it’s
important to mention
that I don’t
recommend using a
complimentory
autoresponder, ad
tracker or any other
no-cost marketing
tool. You never
really get something
for nothing. We all
understand that,
right?
Who, in their right
mind, is going to
“give” you a
professional
marketing tool
without somehow
extracting something
from you in return?
A crazy
multi-millionaire?
No-cost
autoresponders, for
example, usually
have ads at the top
of the message your
responder sends out.
Do you really want
your potential
customer to see
someone else’s ad on
your promo message?
A good autoresponder
generally costs
around $20 monthly
and a decent ad
tracker around $20 a
month. That’s $40
for only two
essential online
tools. There’s no
longer a need to pay
that much!
Those who sell
online tools at
those prices will
give all kinds of
reasons why theirs
are worth the high
prices. And, maybe
they are. If the
products are good
and the buyer is
happy, I don’t have
a problem with them
charging what the
buyer will pay.
That’s capitalism at
work. We once paid
those prices. Now we
don’t. We found a
better way.
So, what is the
alternative to
paying high prices
for online tools
(without having to
give up professional
quality)?
It’s called “bundled
services”. This is
when a company takes
multiple products or
services and bundles
them into a neat
package so that the
consumer gets
several services at
a considerable
lesser price than if
they bought them
separately.
You’ve probably
noticed the major
telecommunications
and TV cable
companies bundling
services over the
past year. It’s very
effective. The
consumer gets more
for less and the
companies sell more
products and
services. Both come
out ahead.
Warning...
Look for an Internet
marketing tools
company that offers
“solid” tools and
not “fluff” or hype.
Those that offer
fluff are only
interested in taking
your money and
giving you as little
as possible. This
increases their
profits, lightens
your wallet and
gives you little of
substance in return
for what you pay.
Fluff stuff can be
things like: eCourse
training (instead of
“live” support), an
eBook bonus that you
can get anywhere for
nothing, “insider
secrets” reports,
Etc. Things that are
not workable tools
at all.
Solid tools are
things like: an
autoresponder & list
manager, ad tracker,
website hosting, URL
rotator system,
online conferencing
system, “live”
training & support,
Etc. Workable tools
and solid support
that actually helps
in building your
business.
Note: There is
nothing inherently
wrong with eCourse
training, eBooks,
special reports or
other informational
products (in their
right place). Trying
to pass them off as
a substitute for
solid online
marketing tools is
not the right place.
The hallmark of a
good online tools
company (or any type
of company) is one
that operates on the
“Golden Rule
Principle”. They
give you more in
product “use value”
than what you pay.
It’s actually good
business to do that.
The products or
services will
actually be useful
in building your
business and the
seller makes sure
that you receive an
abundance of them.
This creates a happy
and loyal customer
who will tell their
friends. The
customer and seller
both win. So do the
friends.
That’s the
way to run a
business!
How can you know
when you’ve found
such a company? Look
at the product
usefulness. Are the
tools solid or
fluff? Are you
getting your money’s
worth or paying for
hype?
Are there any
Internet marketing
tool companies that
operate on the
Golden Rule
Principle and have
also bundled a
useful arsenal of
online tools at a
really good price?
Not many. There are
a few. Only one or
two are
extraordinary in
that they give an
abundance of solid
tools at a really
low price.
Do a Google search
(or use your
favorite search
engine) and type in
“Internet marketing
tools”. You now know
how to find the best
deal for your online
business.
copyright © 2004
Robert Decker
Robert and Mona
Decker have been
full-time home-biz
networkers for nine
years. Their current
focus is matching
online business
builders with
professional
Internet
marketing tools that
fit their budget.
http://www.BestInternetMarketingToolsInfo.info
mailto:FindOnlineTools@sbcglobal.net
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