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Benefits Of RSS Feeds |
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Benefits to RSS Feeds
By S. Housley
Benefits to RSS
RSS streamlines communication between publishers and readers. Since
RSS has had a popularity surge, webmasters have been experimenting
and using RSS feeds to deliver
content in new and innovative ways. Typically, RSS feeds contain
news headlines and content summaries.
The content summaries contain just enough information without
overwhelming the reader with superfluous details. If the reader is
interested and wants additional information they can click on the
item in the feed, accessing the website
which contains additional details. RSS readers aggregate multiple
feeds, making it easy for individuals to quickly scan information
contained within each feed. Feeds are
generally themed, allowing users to opt-in to feeds that are of
interest.
The big benefit to RSS is that individuals opt-in to content of
interest, totally controlling the flow of information that they
receive. If the quality of the content in the feed
declines, users simply remove the feed from their RSS reader and
they will not receive any additional updates from that source. The
RSS reader acts as an aggregator, allowing users to view and scan
multiple content streams in a timely
fashion.
RSS is a great supplemental communication method that does not
burden the publisher with maintaining lists or following strict
privacy guidelines. RSS feeds are compiled according to the user's
choices, removing any burden that is placed on publishers of email
newsletters. Publishers no longer need to be concerned with spam,
privacy policies, and age guidelines.
Publishers using RSS as a communication vehicle are able to create
keyword-rich, themed content, establishing trust, reputation, and
ongoing communication with current and prospective customers.
What Kind of Information Can be Delivered in RSS Feeds?
Blogs Feed
Many blogs are catalogued in an RSS feed, with each blog entry
summarized as a feed item. This makes it easy for visitors to scan
blog posts for items of interest.
Article Feed
Articles are often placed into feeds to alert readers when new
articles and content are available. The feed entry is typically an
article summary or introduction. Readers can
then ascertain if the article is of interest and read further.
Forum Feed
Many forums now have add-ons that allow participants to receive
forum posts via RSS. The RSS feeds often will show the latest
discussion topics; if users are interested they
simply click to enter the forum to participate in the discussion. As
the topic is updated they will see new entries in the RSS feed.
Schedule Feed
Schools, clubs and organizations will often use feeds to communicate
meeting times, places and events that might be occurring. The RSS
feeds are often used to publicize events,notify the community of
schedule changes or meeting agendas.
Discounts / Specials Feed
Retail and online stores have begun using RSS feeds to deliver their
latest specials and discounted offers. Some online retailers have
taken this a step further, allowing
users to create their own feeds based on keywords or phrases.
For example, this service will generate a URL than can be entered
into a news reader. The feed is updated each time an item is added
to Amazon that meets the specified criteria or keywords - Amazon
Search Feed - http://www.oxus.net/amazon/
Ego / News Monitoring
Companies or individuals interested in receiving headline news based
on a specific brand or keyword can use RSS feeds to monitor news
sources.
For example, users can use the following tool to create a feed that
will allow them to receive filtered news from Google News. They will
only receive items related to a
specific keyword or phrase they setup -http://www.justinpfister.com/gnewsfeed.php
Industry-Specific RSS Feed Uses Include:Technical professionals in
specific industries have also developed RSS feeds as way to market,
promote or communicate
within their specific industries. In many cases, this has expanded
their reach and increased communication with current and prospective
customers and clients.
RSS feeds can be used by realtors to communicate the time or promote
decreased mortgage rates. Content feeds can also be used by
universities to communicate sports scores or event schedules.
Computer service professionals can create
feeds to notify clients of potential security breaches, virus risks
or outbreaks. Ultimately, RSS is molded to meet the communication
needs of many sectors. Consider how RSS can benefit your business
and supplement your communication needs.
RSS feed creation tool for publishers interested in creating fresh
content - FeedForAll - http://www.feedforall.com
About the Author:
Sharon Housley manages marketing for NotePage, Inc.
http://www.notepage.net and FeedForAll
http://www.feedforall.com .
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