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Marketing and helpful articles |
| How To Avoid A Sloppy
Website Copy |
If your web site visitor can’t find the information on your web
site, within 10 seconds or less, you will lose them. Two of the
largest factors that contribute to this, are the lack of clear
purpose and poor layout of your web pages.
Let’s look at how you can resolve each of these issues.
Lack of clear purpose – the first page of your web site must have a
clear title and description, which immediately states what your site
is about. If you need help to determine the purpose of web site,
read:
“How To Build A Web Site That Sells”
You must include a clear benefit of your product or service in your
description. For example if you are a web design company, your title
may be “How to Build a Web Site That Sells”. Your description may be
something like: “Let us save you precious time and hassles, by
designing a professional web site that WILL sell your product or
service”.
Realize many others may be competing to sell the same product. Focus
on something unique you may have to offer, that stands out from your
competitors. If you are setting up an affiliate program, make sure
it is a reputable company with a good track record with lots of help
available from others involved. Don’t recklessly jump in – you will
waste a lot of time and money. This is the number one reason, why
many entrepreneurs give up so quickly.
1. Alignment – There are 3 kinds of alignment for your web page–
left side, right side and centered. Choose one, then use it on the
entire page or even throughout your other web pages. Don’t try to
mix alignments, because this will make your web page look
unprofessional.
One such example, is to align all the text on your page to the left.
This will create a strong edge and make it easier for your visitors
to navigate and read. Avoid bumping up your text to the navigation
bar or graphics. Create an equal amount of space
between all the elements on your page. If they are bunched up, it
will create a cluttered appearance.
2. How To Use White Space – Visitors do not appreciate useless
clutter and masses of content on Web Pages. Most users prefer a page
with well distributed content resulting in less clutter. Users
quickly scan pages and the more that they must scan
through, the more information they will miss.
This does not mean you should not provide a lot of information. Just
do not provide it all on one page. Each page should contain
approximately 50 per cent less text than a printed version of the
same information.
If you have a lot of copy on your web site, try to have only 4-6
sentences per paragraph. Split the page up into different topics,
with the subject title close to the accompanying text.
3. Repetition – each page of your web site should look like it
belongs to the same web site, the same company and same concept. For
example, navigation buttons, colors, style, illustrations, format,
layout can all be part of the repetition that unifies
the entire site.
4. Contrast – this is what draws you into the page and pulls you in.
Pages that just have all text and no graphics, or vice versa and
have no contrast can be very boring (unless it is an article or
book). If elements on your page, such as type, rules, graphics,
color, texture, are not the same, make them very different.
Be aware of what you want the visitor to focus on. What will be the
first thing that a person will be attracted to when that person
first enters your site? If your site is not well organized, it will
be difficult for your visitor to find what he
is looking for.
5. Graphics – graphics should be used to illustrate the benefit of
your product (this is why there is the popular saying, “a picture is
worth a thousand words”). You should use them to enhance the
experience of your visitor. If it does not have a clear purpose to
be there (other than just to have a pretty picture on your site),
don’t use it.
6. Spelling and Grammar – bad spelling and grammar can destroy the
professional effect of your web site. Don’t just use the spell
checker for correcting your copy. Read through it yourself several
times or get a friend who is a proficient proof reader
to check your work, before you launch your site for the world to
see.
With a clear purpose and layout to your web pages, your visitors
will easily find the information they are seeking, rather than your
competitors. Doing this, will help to increase sales from your web
site.
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Suggested research Terms : Personal Finance
Home Mortgage, Loan, Refinance, Debt Consolidation, Bankruptcy,
Credit, Credit Reports, Credit Cards, Cash Advance, Home Loans,
Debt, Investing, Mortgages, Stocks, Loan, Financial |
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